Team

We’re a team with an innate desire to shake things up and do what works now, not in the past. Combining a small agency and a large-business approach, CIMA has what it takes to pioneer an independent agency. We’re beholden to the brands we represent, but more importantly, to their consumer. Our niche roles weren’t slapped together overnight but developed over time from experience and passion and became refined out of pragmatic success.​

Elizabeth Pedraza

La Visionaria // The Visionary
As a 300%er, Liz’s Mexican, Puerto Rican, and American raizes run deep…really deep. Growing up proud of her vibrant heritage, gave Liz the courage to dream big and find new ways to reach and speak to the Latino consumer.  With over 20 years of Hispanic marketing experience, Liz infuses boldness, drive, and a love for her culture into her work, inspiring others to embrace the beauty, relevance, and opportunity of this key audience. A thought leader in the industry, Liz continues to weave tales of tradition and forward-thinking into the ever-changing tapestry of Hispanic marketing.

Jake Rostollan

El Experto // The Expert
The first to catch Liz’s vision, and with nearly three decades of agency experience across industries and markets, Jake has the ability to bring it to reality. He melded two brands, creating the structure of a lead boutique Hispanic-agency with the support of a three office, full-service agency providing size and scale critical to accomplish it. Jake’s passion, entrepreneurial spirit, focus on team and culture and commitment to building strong relationships ensures the moon-shot aspirations are reached. Guiding his team, clients, and brands towards success, with Jake leading, shoulder to shoulder, no challenge stays one for long.

Michael Magnusson

El Partidario // The Backer
Founding Pinnacle Marketing and Advertising in 1998, Michael knows more than most, that the next big thing won’t come to you – you must go find it. With unwavering spirit, a drive to always learn, grow and dedication to team, he transformed his agency into one of the most sought-after, full-service retail and automotive agencies in the Midwest as well as partnered with numerous successful ventures. Never one to sit back, Michael is always looking at ‘what next?’ Right now, he knows the diverse Hispanic audience isn’t what’s next, they are what’s now. Michael goes all in, providing the resources his team needs, a spirit of innovation, and an unyielding passion for capturing the next big idea and catapulting it into the mainstream.

Mike Cacciabondo

El Creativo // The Creative
With over twenty-five years of experience in brand crafting and ideation for diverse clients across various marketing channels, Mike brings a unique blend of blue-collar work ethic, relentless curiosity, award-winning creativity, and a genuine fondness for people. This combination has resulted in numerous award-winning campaigns and successful ideation-to-execution journeys across a broad spectrum of brands and industries. From bicycles to education, food to cars, Mike consistently defies conventions and explores innovative avenues, catapulting some of the world’s most prominent brands into fresh and captivating territories. His passion for the fast-paced, dynamic world of advertising remains unwavering, as he continues to push boundaries and embrace the exhilarating challenges that define his professional journey.